On the corner of McClelland and Hollywood within sight of 1100 East, this sign hides behind a laundromat. As far as I can tell, Steering Stark Automotive hasn’t been there for a long time and their sign has outlived them by at least a decade. I love this sign. The neon is still there, but I have never seen it lit up.
It reminds me of the old Holiday Inn signs with it’s bright red arrow pointing around the words. When I was little, we used to make the long drive from Salt Lake City to Milwaukee, Wisconsin. We never made reservations. My parents just drove until they couldn’t drive anymore. When they were too tired to move on, they told me to look for a Holiday Inn sign. I looked for the big yellow arrow, the white star and the white letters on a green background. I couldn’t read, but I could spot a Holiday Inn sign from miles away.
Something about these old neon signs makes me remember being that little. It seemed like the whole world was lit up in neon when I was a kid. Now, there are backlit awnings and stucco everywhere. Neon’s hard to maintain, kid. Suck it up…
That might be true, but the neon beckoning us all to Steering Stark Automotive lasted far longer than the mechanics and the old Chevy Impalas that they used to repair.