I took a trip to the Salt Lake City Library. They have all the Seventeen magazines on file, bound in large, blue books. I snapped a few photos of some Swatch ads from the Eighties.

I love how those old school Swatch Guards look. Why did they stop making them?

Swatches featured: Yamaha Racer, Calypso Diver, Dotted Swiss, and Tri-Color Racer

This is the first Swatch ad I remember ever seeing. By then, Swatch had won hearts with their fruity smelling Swatches.

When am I going to find that sweatshirt on eBay?

Swatches featured: Sheherazade, Mc Swatch

I don’t remember seeing this advertisement when I was a kid, but it was right there in the old Seventeen magazines that I read every month.

Swatches featured: Sir Limelight and Lady Limelight.

Another advertisement I never remember seeing, but I KNOW I read that magazine, so I must have seen it. It didn’t make an impression on me, however.

Swatch featured: Sir Limelight

This advertisement is the reason why I bought Sir Swatch back in 1986.

Swatches featured: Lancelot, Sir Swatch, Valkyrie, Lionheart

I wish I could have had a chance to buy some of those Swatch clothes…

Going through those old Seventeen magazines was a fun walk down memory lane. I was so surprised how much of my choices in clothing were from the advertisements in that magazine. The day I discovered Seventeen magazine, I went from being a dork in high school to having a fighting chance. I am grateful to them to this day.