Man, I don’t know what to think about this. Some group of kids did some crazy stuff in Toronto and made a homemade DVD about it. The kids were passing it around to everyone they knew. Suspiciously, an ad company in Toronto made a similar ad campaign for Coca-Cola.

You can see the comparisons there.

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The kids went to a lawyer who was so convinced of the similarities that the firm took the case pro bono.

Me, I don’t know what to think anymore. There are several similarities between the videos, but can you defend a copyright on the “be yourself” feel-good mentality that has been shoved down our throats since kindergarten?

Considering the publicity, this might be the best thing that ever happened to those kids. Isn’t that why they were handing out DVDs of their exploits to everyone they knew?

Via: videoblogging : Message: Re: [videoblogging] Current Contradiction